The hottest topic in today’s Logistics world is twofold, e-commerce shipping, everyone is now buying and price checking on line and Free shipping. Consumers today are now demanding Free or they are walking away (53% of the time) from the sale. So, e-Retailers are asking how do we get our orders to customers FAST and FREE? The Amazon Effect of Prime ($99/yr) set customer expectation for 2-Day free shipping. And now most retailers have been pulled into offering some sort of free shipping. Wal-Mart jumped into the annual shipping membership (think Prime) this Spring with Shipping Pass ($49/yr) for free 2-Day service. Amazon’s explosive growth has helped them to up the ante with FREE Same-Day Delivery.